From daily manual resends to zero
A grocery retailer operating 180 stores across a mixed ESL setup was experiencing a pattern their integration team knew well: failed article updates that never retried automatically. Every morning, someone on the team would check which stores hadn't received the previous day's updates and trigger manual resends — a process that consumed 2 to 3 hours per week and introduced unnecessary risk around campaign launches and promotional pricing.
The root cause was straightforward. Their existing price system published updates to a Kafka stream, and their ESL vendor's API accepted them — most of the time. Under load, the vendor API returned errors. Without a retry layer, those errors were silent. Updates were lost.
After connecting Synqvera to their existing Kafka stream, the middleware absorbed the instability. Failed deliveries were retried automatically with exponential backoff. The team received alerts only when something genuinely required attention. Manual resends dropped to zero within the first week.
Three steps from connection to production
Connect your data source
Synqvera connects to your existing infrastructure — no changes required on your end. Whether your article data flows through Kafka, Azure Service Bus, a REST webhook, or a structured file, Synqvera subscribes to your existing channel and ingests updates as they arrive.
Configure routing and mapping
Each customer environment is configured individually. You define which ESL vendors serve which stores, how article data maps to the vendor's format, and how updates should be prioritised. Synqvera handles the rest — including vendor-specific API behaviour, authentication, and contract differences.
Monitor and trust the delivery
Once live, Synqvera tracks the status of every update per article and per store. Failed deliveries are retried automatically. If a vendor API is unreachable, updates queue and deliver when connectivity is restored. You receive alerts before your team notices a problem — not after.
Built for real integration environments
Inbound protocols
Synqvera connects to your existing data source without requiring changes to your systems.
- Kafka (SASL/SSL, SASL/PLAIN, mTLS)
- Azure Service Bus
- REST / Webhook (push-based)
- Structured file (Excel, CSV)
- Additional protocols on request
Reliability layer
Every delivery is tracked. Nothing is silently lost.
- Automatic retry with exponential backoff
- Dead letter handling for persistently failed updates
- Per-article and per-store delivery status
- Configurable alert thresholds
- Full audit log of all deliveries
Outbound targets
Synqvera routes updates to your ESL vendors through dedicated adapters — each built for that vendor's specific API behaviour.
- Electronic shelf label (ESL) platforms
- POS systems
- Scale equipment
- Additional vendors on request
Multi-tenant architecture
Each customer environment is fully isolated.
- Separate configuration per customer
- Independent inbound connections
- Per-customer monitoring and alerting
- New customers onboarded without code changes
Where Synqvera sits in your stack
Synqvera sits between your existing systems and your store equipment. Your upstream systems require no changes. Your ESL vendors require no changes. Synqvera absorbs the complexity in between.
Ready to eliminate manual resends?
Get in touch and describe your current setup. We'll respond personally.